SEO, or Search Engine Optimization, has gone through a lot of ups and downs (much like search rankings) since the invention of the concept in the earliest days of the Google search engine. For almost a decade throughout the early and mid 2000’s it was essentially the wild wild west online and this helped spawned an entire industry of so-called internet marketers.
The earlier versions of Google’s search engine could be much more easily manipulated when it came to shady marketing techniques. Many people know or remember seeing websites where keywords were spammed all over the place messing up the actual legibility of the content and just sounding “cheesy”. The search engines of the early days were just not smart enough to filter out all this noise until a few iterations of search algorithms were released that were better able to overcome it and drastically reduce these spammy tactics used for SEO.
Nowadays Google, Yahoo, and Bing are much smarter about filtering out the trash and letting the more deserving websites rise to the top. And because of this, especially in the case of Google, the search experience is a much more pleasant one and viewers are usually able to find what they are looking for very quickly. An amazing tool indeed.
Most businesses have dealt with an internet marketing or SEO company but the odds are not great that you will achieve the results you were promised. This is because the search engines are still quite unpredictable and it takes a lot of work and effort to actually build the right trust that you need to rank higher in search. We recommend hiring a trusted marketing firm that you can verify results from past clients. We can vouch for Updraft SEO (locations in Portland, Seattle, and Denver). Click here to visit updraftseo.com